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Case Study
Driving Brand Recognition through Health Counselling and Sampling Activation for Hamdard
Challenge
Rebuild consumer confidence and promote Hamdard's immunity booster products in the post-COVID era.
The Solution
Designed a campaign offering free health counselling sessions combined with product sampling to drive awareness and trust.
Execution
Organized on-ground activations where health experts guided consumers on wellness, while promoters distributed product samples to encourage trial.
The Impact
Successfully increased consumer awareness, strengthened brand trust, and drove product adoption among the target audience.