Powerful Brands
Our Story —
Built On Ground Reality.
FMC Media (Friend Media Add Co.) started in 2011 with a simple belief: advertising works best when strategy meets street-level execution. What began as a regional agency in Delhi has grown into a 360° powerhouse serving international brands, political campaigns and government tenders across India.
We don't just create — we plan, execute, measure and optimise. Our work spans ATL campaigns that build mass awareness, BTL activations that put your brand in front of real consumers, and digital strategies that convert clicks into customers.
“Several campaigns were flashy but lacked execution depth, or well-planned but fell short on creativity. We solve both — unique research-backed ideas with ground-level insights and instant results.”
From Delhi To Pan-India
Our Core Values
Creativity with Purpose
Every idea has meaning; every design has intent. We craft experiences with soul, not just surface-level polish.
Strategy with Impact
Outstanding results, not just presence. We deliver strategies engineered to move the needle on real business metrics.
ATL & BTL Integration
Big-picture visibility combined with on-ground engagement for total brand immersion across every touchpoint.
Reliable Execution
On-time, on-point, every single time. No compromise on quality regardless of deadline pressure.
Transparent Reporting
Real numbers, real insights. You always know exactly how your campaign is performing and why.
Local Insight, National Scale
Deep Tier 2/3 market understanding combined with the ability to execute at true pan-India scale.
We don't just run campaigns — we build movements that make brands impossible to ignore.
Founded on the belief that every brand deserves a story worth telling, FMC Media was built to close the gap between flashy visuals and real, ground-level impact. Over 15+ years, we've turned that belief into results for 50+ brands across India.
People Who Drive Results
Gurmeet Singh
Sapna Sharma
Amit Papney
Somen Das
Shruti De
Arti Bandral
Rahuul Sharma
Ready to Build Your Next Campaign?
Whether it's a national ATL rollout or a hyperlocal BTL activation, our team is ready to bring your brand strategy to life.
Get in Touch →