Case Study

Driving Brand Recognition for Ghadi through Mela Activation

Challenge

Boost brand awareness and product sales among a large local audience during the festive gathering at Ram Leela Maidan, Kavi Nagar (UP).

The Solution

Designed a 12-day promotional stall featuring engaging product displays, interactive sampling, and direct consumer engagement.

Execution

Set up an on-ground stall managed by promoters who conducted live demonstrations, distributed samples, and interacted with visitors to highlight product benefits.

The Impact

Successfully generated high consumer engagement, increased brand visibility, and drove significant product sales during the festive period.