Driving Brand Recognition for Home Exchange
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Case StudyBTL MarketingReal Estate
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Driving Brand Recognition for Home Exchange

01

The Challenge

Drive high-quality lead generation and strengthen brand awareness for Home Exchange within key residential hubs in Bangalore.

02

The Solution

Designed an RWA engagement-led campaign within residential communities.

03

Execution

Placed attractive on-ground setups in society engagement activities, managed by promoters who interacted with visitors and supported app downloads.

The Impact

Successfully engaged 900+ residents over 4 weeks and delivered 350+ app installs.

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Driving Brand Recognition for Home Exchange — 1
Driving Brand Recognition for Home Exchange — 2
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